Permission.io, the premier supplier of permission-based advertising, announced today the launch of Permission Ads, their Demand Side Platform (DSP).
The patent-pending, cutting-edge ad-buying platform provides marketers with a new method to conduct consent-based ad campaigns that reward users with cryptocurrencies in the form of ASK in return for their data. Advertisers may use Permission Ads to assign ASK and reward people for interacting with ads and giving data.
Permission.io will serve ads outside of its platform and across the open web using the DSP, providing permission-based advertising a far wider reach. It will allow the Permission ad infrastructure to connect entirely with key supply partners and publishers worldwide.
The advertising business is currently at a cross junction, according to Charlie Silver, CEO of Permission.io, as it moves away from intrusive data-gathering technology and seeks to gain customer trust. Permission.io is quite excited to be working on a solution that will modernize the digital ad experience for consumers and marketers.
As privacy is getting more critical concern, the advertising environment is changing. Permission Ads becomes the first DSP founded on the principle of requesting permission. This one-of-a-kind value exchange unlocks unrivaled performance in key conversion and ROAS measures in today’s media purchasing business.
Because Permission Ads is based on permission, it is automatically intended to satisfy the requirements of any new data privacy regulations enacted. It is entirely compatible with applicable privacy laws such as CCPA, LGBR, and GDPR.
Advertisers are pushing for new ways to acquire essential data and successfully target critical groups as the third-party cookie, which has driven the marketing industry for decades, is about to be phased out. The first-party model with data-based advertising is a step toward a world without cookies. It allows advertisers to develop trust while collecting data for tailored advertising while also allowing consumers to profit through a growing data-driven economy.
Benefits of Permission Ads to Advertisers
· ASK uses a worldwide digital currency to incentivize viewers.
· Keeping up with regulatory changes
· By producing actionable first-party data, you can boost conversions and return on ad spending (ROAS).
Benefits of Permission Ads to Consumers
· Consumers regaining ownership and control of their data, as well as the ability to monetize it
· Consumers are rewarded for their time and data by being able to:
· Permission for interaction and access to their data should be granted.
By engaging through relevant advertisements and enjoying a more personalized and customized digital experience, users can earn ASK, a simple-to-use digital and liquid reward.
Permission.io is the most popular permission-based advertising platform. The firm established the ASK Coin to let users control and monetize their data while also providing advertisers with engaged audiences. Advertisers use ASK to reward customers for connecting with brands, which helps to develop loyalty and trust.